Hawaii Tourism Authority unveils new campaign 'People. There. Hawaiian Islands' video




The Hawaii Tourism Authority released a video of its new campaign 'people. there. Hawaiian islands' on YouTube.


The tourism agency launched a new campaign to encourage meaningful travel to Hawaii's islands. The campaign video focuses on Hawaii's special people, culture, and experiences. Through this, it will spotlight Hawaiian musicians, ray craftspeople, chefs, farmers, cultural workers, fashion designers, and tourism workers.



Through the campaign, we hope that tourists will enjoy a variety of experiences through local companies, practice regenerative tourism, and experience "Hawaii Consideration Travel," said Daniel Naho-Pui, head of Hawaii's tourism agency.
Hawaii Tourism Authority's new campaign 'people. there. Hawaiian islands'
Hawaii Tourism Authority's new campaign 'people. there. Hawaiian islands'
Hawaii Consideration Travel is a campaign to encourage travel that is considerate of Hawaiian islands and communities. The Malama Maui, Maui Consideration Travel campaign, which was produced after the Maui wildfire in August 2023, asked visitors to visit Maui with respect and consideration to join the recovery.

The new campaign video is available on the official YouTube of the Hawaii Tourism Authority.

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